About
Code23 Whitespace Story
Malaysian entrepreneurs, founders, majority shareholders, and CEOs building MYR 500,000 to MYR 50 Million+ enterprises face pivotal decisions about market expansion, operational scaling, succession planning, and long-term value creation.
Code 23 Whitespace partners with leaders at these critical junctures to uncover whitespace-untapped opportunities within their businesses-and deliver the clarity needed to capture them.
Every engagement is guided by the client’s mandate-the specific goal they define. Leaders set the objective, retain complete control, and make all decisions. Code 23 Whitespace provides independent analysis and recommendations aligned with that mandate.
Each team member brings at least 25 years of experience in boards and decision-making across entrepreneurial ventures and corporate environments, spanning the journey from startup to scale and growth to governance.
From early-stage founders to established CEOs, Code 23 Whitespace provides clarity without the overhead of full-time staff.
The Mandate Principal
Every Code 23 Whitespace engagement begins with one defining question: what does the client want to achieve? This is the mandate—the specific goal defined entirely by the business owner. It shapes the engagement, guides the analysis, and defines what success looks like. The mandate belongs entirely to the client. Business owners and CEOs bring their vision, their ambitions, and their definition of success to the table. Code 23 Whitespace commits to delivering against that mandate with independent analysis, objective insight, and unwavering focus on the defined goal.
Every recommendation, every analysis, and every insight delivered is measured against one standard: does it serve the client’s mandate? This singular focus ensures resources are directed toward what matters most to the business owner.
Code 23 Whitespace measures its own performance by one question: was the client’s mandate fulfilled? This is the standard to which Code 23 Whitespace holds itself accountable in every engagement.
What is Whitespace?
Whitespace refers to untapped opportunities already present within businesses opportunities waiting to be discovered by leaders focused on daily operations. Every business has whitespace. It represents undiscovered potential within what is already working well.
Analysis reveals hidden growth levers: revenue waiting in existing customer relationships, operational gains flowing to profitability, and competitive strengths ready for premium positioning. These opportunities already exist clarity makes them visible and actionable.
The engagement model is clear: Code 23 Whitespace identifies the whitespace. Leaders decide how to capture it. Code 23 Whitespace provides insight and analysis. Leaders make decisions and maintain complete control throughout.
Whitespace consulting empowers leaders with clarity to capture opportunities with confidence.
The Malaysian SMEs We Work with
We work with Malaysian SMEs generating MYR 500,000 to MYR 50 Million+ annually across three growth stages:
Building (Early Stage)
MYR 500,000 - MYR 3 million
You have proven product-market fit. Now you are establishing foundations, building your team, and creating sustainable growth momentum.
Common focus areas:
• Scaling beyond founder-led operations
• Building systems and processes
• Cash flow management
• Accelerating strategic growth
Scaling (Growth & Expansion)
MYR 3 million - MYR 20 million
You have established market presence and profitability. Now you are exploring expansion opportunities—new markets, new products, deeper market penetration.
Common focus areas:
• Geographic or market expansion
• Growth capital opportunities • Multiple product/service lines
• Infrastructure for next-level growth
Optimizing (Established & Mature)
MYR 20 million - MYR 50 million+
You have built something substantial with strong market position. Now you are maximizing value, planning succession, and preparing for strategic opportunities.
Common focus areas:
• Exit strategies and legacy building
• Strategic repositioning
• Growth through acquisitions
• Maximizing enterprise value
Connect with Code 23 Whitespace
Code 23 Whitespace serves Malaysian entrepreneurs, founders, and CEOs building significant enterprises. Let's start the conversation.